You buy a knife!
In specific a custom Benchmade Barrage.
They where trying something new. Create your own custom knife. Not only that, if the nice lady is not too busy you get to watch it being put together. What makes this awesome is it didn't cost much more than the base knife would have.
There was lots of colors for the grip panels and several blade finishes. Some went quickly (hot pink).
Me and the GF both got one. With her luck firmly in play she got the last purple grip set and the last blade in the Titanium color finish. Me? I opted for a more standard look.